The tips in this article will all help people to find your videos but there are also some basic marketing strategies you can opt to use to help your channel grow faster overall too.
Ask People to Subscribe
Watch any of the big YouTube channels and you’ll find that they end in pretty much the same way: with the creators asking their viewers to like, share, and subscribe. This is the simplest way to get more subscribers and it works very well: a lot of people are more than happy to like your content it just doesn’t occur to them or they don’t realize quite how much it helps you! Just asking can make all the difference then by making it easy and reminding them.
Partner Up and Shout Out
Another very important tip when growing your following on YouTube is to look for other YouTubers that you can partner up with. If you watch any big channel, then you’ll find that it very often will work with other big channels and feature guest appearances from other creators, or just mention those other creators. A channel that does this very well is VSauce, which features answers to many fascinating questions.
Michael Stevens is the creator of this channel and he is almost always recommending other creators or having them come on to talk about their areas of special knowledge. This is essential ‘influencer marketing’. It means that you’re finding an ‘influencer’ (anyone with a large existing audience) and then getting them to promote you.
The key to success in this arena is not to try and be too ambitious right away. In other words, you are probably not going to get a shoutout from VSauce unless you’re already pretty huge! Instead, try and find someone who is about the same size as you in a similar niche and then ask if they want to do a crossover video with you.
This way, you both stand to gain by exposing each other to your respective audiences. This will give you a boost in numbers and that then means that you can try and reach out to someone even larger next time! If you don’t have any luck with this right away, then you can also try just giving people free mentions – you may find that those creators are flattered by it and see fit to do the same for you in kind.
Try not to view other creators in your niche as your competitors. Instead, view them as colleagues and think of the niche as a community of creators. This way, you’ll be able to ingratiate yourself into that community and work with them to help get yourself known while delivering something new for their viewers!
Of course, YouTube’s advertising platform is not just a way for you to make money, it can also be a way for you to spend money on your own adverts! This way, you can create an advert that will show at the start of other videos and bring people to your channel.
This costs money though and so it’s not going to be a good option unless you already have a good form of monetization set up – and that needs to be more than just advertising. If your YouTube channel is the start of an effective sales funnel, that leads people to buy a high ticket item, then you can calculate your LCV (lifetime customer value) and then decide how much you’re willing to spend on ads.
If you choose to go this route then it can be very effective – just take a look at the success of Tai Lopez thanks to his ‘here in my garage’ ads. Even if he is pretty much despised by half of the net…
Create Other Media and Cross-Promote
Finally, make sure that you aren’t doing all of your promotion on YouTube. The best way to look at YouTube is as one part of a much broader strategy to build your brand and build trust and influence across the web.
That means you should be on social media and this will give you a way to share your content as you build more followers. Think of this as a virtuous cycle and try to focus on the synergy between your social channels and your YouTube channel – you can ask people to follow you on Twitter and Facebook in your videos and then on Facebook and Twitter bring more people back to your channel and hopefully get more shares among the broader network.
This will help to make your brand feel more like a movement rather than a one-man show and should help you to build genuine followers. Your blog meanwhile can serve a similar role and you can use this to add additional content to your videos.
This will make it easier for your videos to be found on Google and will give your fans a base where they can enjoy your content when they don’t have the option of watching YouTube. The key to good branding is to ‘be everywhere’ and just because YouTube is your focus, that doesn’t mean you should ignore other channels.
Understand the Psychology of Sharing In Social Media Marketing
Something that’s useful to cultivate for your social media is to better understand the psychology of sharing. Why do people share? What makes a video go viral? The first thing to recognize here is that no-one can set out with the intention of creating a viral video and be guaranteed success. Some things increase your likelihood of a hit (such as keeping the video shortish and making it funny and/or shocking) but there’s a lot of luck involved and a certain ‘X Factor’ that can’t be quantified.
But by understanding why people share, you can greatly improve your odds. And this basically comes down to remembering the purpose of social media and why people sign up in the first place. First and foremost, people sign up for social media as a form of communication. This is a means of staying in touch with friends and expressing yourself and that means you are very likely to share content if it helps you to do either of those things.
That expression is one VERY big part of this. When we socialize in the real world, a lot of this involves thinking about the image we want to give off and how we want to project ourselves. That’s why we wear certain clothes, buy bling and workout. It’s also why we’re so keen to tell people all about ourselves! That narcissism is even more apparent on social media where most of what we post is about ourselves!
So if you create an online quiz, then you can understand why it is likely to be very successful with people sharing their results! Moreover though, if you create a blog post with a very clear identity that says something about your readers – then people will share that as a way to show that they identify with what you’ve said and this, in turn, allows them to express themselves in that way.
Make a blog post about vegetarianism and lots of vegetarians will share that content to show that that’s who they are and that that’s a part of them. Post about why it’s finally time that you got in the gym and people who feel the same will want to share it (remember how we said that people feel like sharing their goals is the first step in achieving them?). Post about the amusing aspects of working from home and if your readers associate with you, they’ll share it!
The other reason someone might share this content is to show they’re thinking of someone and to show that they understand them. Again, this is why it’s such a good idea to post with a very specific target audience in mind and not to try to cater to everyone! If you write a post about the health benefits of knitting, then you’ll find that people share it with their friends if they know that their friends like to knit. Try to trigger the ‘Ooh, John will like that!’ effect.
Make Great Quality Posts
All these only works though if you make your posts excellent quality. Your post title can be as on-point as you like but that will only take you so far if your content is poor. If your friend tagged you in a post and you read it only to find that it was poorly spelled and very dull, you’d likely just be annoyed at them!
So make sure that your content is excellent quality and that means not only in terms of the subject matter and offering value but also in terms of the way it is written and even the way it is presented. Great content is long, in-depth, and filled with useful takeaways. It uses well-written, error-free copy and it is made to be engaging and instantly gripping. If you don’t have the writing skills to deliver on that, then you either need to cultivate them, or you need to hire someone who can do it for you.
Why Content Marketing is the New Key to Good SEO
Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO so that you get more links and it means writing great content that keeps people on your page longer.
Stop thinking in terms of ‘SEO’ and ‘social media marketing’ and instead think about your SEO in terms of ‘content marketing’. Regardless of your strategy, there is no doubt that content is absolutely the most important asset when it comes to attracting traffic and impressing Google.
But just what is content marketing?
What is Content Marketing?
Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it’s actually only one part of what content marketing is about. At the same time, content marketing is about building a readership on your site and ensuring that people begin to trust what you have to say.
It means demonstrating your knowledge and point of view to the point where people seek you out as an authority. Once you get to that point, you’ll be considered an expert in your field and you’ll be able to greatly influence your audience – possibly influencing their buying behavior.
How to Build Trust and Authority
So how do you get to this point? The key is to think about the sites and blogs that have influenced you over the years and the ones you read regularly. How did they get to that point? This isn’t about building trust with Google but rather it is about building trust with your readers so that they want to keep coming back. The main thing normally is delivering value.
Each post that you create for your blog should provide some useful and/or interesting information that is actionable. At the same time, it should offer something that isn’t available elsewhere and it should be in-depth and comprehensive. This ‘differentness’ is incredibly important and is something that too frequently gets overlooked. If you’re trying to stand out in a crowded niche – say the fitness niche – then it is not enough to simply write posts on how to get abs, or how to lose weight.
There are countless articles out there with the exact same title and subject matter. Instead, then, you need to concentrate on offering something that will be different – which might mean writing about an entirely new training method, or that might mean writing about something that examines the psychological motivation to train.
Always ask yourself: would you read that content?
Meanwhile, you need to be consistent in posting this kind of content and you need to be smart with your branding. Your brand needs to evoke your mission statement and your ethos. People should know from your website design and logo alone what kind of subject matter you are likely to deal in and they can expect from your site. This is also how you can build brand recognition and a consistent image across different forms of marketing (including on different forms of social media).
Write for a specific type of person and try to make your brand into a movement with a clear objective. That way, people can actually get excited about you and will really get behind what you’re trying to do! But the main goal is to offer consistent value and to become a source that people start to trust. That way, when someone searches for the answer to a question, they might read your post and be impressed.
If you then come up in the search results again, then they might recognize you and be more likely to click your listing over the rest. Then they might decide to look around the rest of your content after they’ve been impressed a few times. Eventually, you become their ‘go-to source’ for answers in your niche. Well done: you just won at content marketing!
The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. In this case, you’re working with Google by writing amazing quality content and Google is rewarding you. This is how you truly grow in an organic way. And content marketing like this also makes a lot of sense from a business perspective. That’s because people will be much more likely to buy from you if they recognize, know, and trust your brand!