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Music Licensing – What, How and Why It’s Essential for Your Business

According to Hank

Music Licensing – What, How and Why It’s Essential for Your Business

According to Hank

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Music licensing usually refers to ‘royalty free music’ or ‘production music’. This is music that has been written and generated with the sole ambition of being used in another project. a person can then license this music for a charge, to use in their project.

Royalty free music licensing offers a basic and cost efficient solution to obtaining well generated music with all needed rights for the consumer, within an inexpensive, transparent license.

Music licensing

What about Commercial Music?

Commercial music, written and performed by artists like Adele, M83 and U2 for example, can’t be used for any ambition other than personal/private performance. When you pay for a CD or download an MP3, it is particularly stated that you can’t do whatever with that song or music track with the exception of listen to it yourself. Any business use is prohibited, even playing it on the radio to clients at a hair salon.

To play commercial music to the public, a public performance licensed is indispensable by the adequate performing rights organisation of that country. In the UK it might be PRS or PPL. In the US/Canada, it might be BMI or ASCAP. These organisations arrange a charge to the proprietor of the business, based on the size of their business/location. This may be expensive, and time consuming just to play the radio to your clients on your premises, but does allow the business to play the radio to its clients without legal issues.

This is not a satisfactory solution for video production and filmmaking, as the utilization and ambition of music is not the same. As lots video production companies generate content for customers, they need environment music for their video/film that is cleared for its intended ambition. When licensing commercial music, arranging such a license for online, public performance, in-store and mass distribution rapidly becomes costly and convoluted.

Who Requires to License Music?

Anyone establishing digital content with the purpose of publishing it online or publicly. It’s truly that basic. You can’t legally use music you have not written yourself, or certified from a music library.

What about ‘home movies’ and ‘personal projects’?

The same rules apply to residence movies and personal projects, but for the reason that these are generated not-for-profit, nor powerfully on behalf of a consumer it is doable to use commercial music in this sort of content. anyhow, when this content is published to social platforms like Facebook and YouTube, you may find your video is blocked in certain countries, or deleted directly. This is for the reason that commercial artists and record labels have an arrangement in place that monitors utilization of their content on these platforms, and can enforce accordingly.

There is anyhow, lots commercial artists and record labels who allow the utilization of their music in exchange for publicizing. an advertisement will be attached to your content as a pre-roll, overlay or half-time break in the course of the video in exchange for permission to use their music track. If you’re producing something personal, ‘for fun’ then this should not be an issue.

The risks of using commercial music in professional video

A consumer may need the newest chart hit in their video for the reason that it resonates with their target audience, or they feel it represents their brand. anyhow, as outlined at one time this could end up instantly being blocked or deleted with as well implications like account suspension. If the video is not blocked or deleted, then it will be served with ads.

This is the last thing you need for your consumer. You’ve generated a video publicizing their new product, and before the video has even started, viewers are being shown ads for competing brands and products. It degrades the potential of the video and the brand.


There are 3 key circumstances why licensing music properly is hugely essential.

1. You are using music that is not going to be subject to copyright proclaims, blocks or deletion one time it is published online. This signifies you can deliver your end-product to your consumer without fear of any music relevant issues.

2. You can MONETISE the content you generate. If you’re producing the content for your own online channel on YouTube, you’ll no doubt be entered into the partner program, to earn cash from ads shown on your videos. You can’t earn cash from these ads if the music is not certified, as it will go straight to the artist/producer of the music. purchase the music license, earn cash from that music license. basic.

3. Develop an identity for your video. Whether you’re producing something on behalf of a consumer, or yourself. If you use a hugely generalized, reputable commercial music track, chances are that song will resonate with the viewer more than your content. anyhow, if you create truly good video content AND license the perfect music track nobody has heard before, you’re selling an absolutely unique audio/visual packet that is new and fresh.

What about free music?

If you seek for it, you will find music that is accesible to use without charge. But inquire yourself, why is it free?

Free in exchange for ads and income.

The creator might be giving you permission to use their music in exchange for ad-revenue online via YouTube and Facebook, and you is not going to know this until you publish it and get informed ads will be displayed alongside your video, with all income going to the artist.

A poor quality sample

The free music track you are using could be a low quality sample of something an artist is trying to sell. This might be a low 128kbs MP3 that appears satisfactory, but when played back contrary high quality content, will sound peaceful, muted and frequently not as good. When music is certified from a library, it should be accesible in broadcast quality WAV or 320kbps MP3 as standard.

Who Else is Using It?

You is not going to be the only one seeking for free music. People writing content purely for personal projects do not have a budget for music licensing so they require something free. If you’re producing a project for a consumer who is paying you, would they be glad with you utilizing the same free music track as everyone else? If it’s free, chances are a many people will make utilization of it.

Clearance and Assurance

Anyone can upload a music track online. There is no vetting, no quality control or legal assurance. Any Blog or digital content platform can host a music track for others to share. So, when you’re downloading a ‘free music track’ how do you know the provider actually has the rights to provide it to you? When you license a music track from an expert curated library, you have the assurance that every single music track has been reviewed, contracted and published legally so you can license and use.

Why Purchase Music?

There are thousands of music tracks online. What difference is there between ‘Track A’ and ‘Track B’? As a video producer/filmmaker, inquire yourself this question: “There are thousands of video cameras accesible. iPhones can shoot 4K video and you can plug a microphone into them. Why should a firm hire me to shoot their video”?

When you license music from a well known library, you’re paying for the expertise in writing and composing the music track. From the kick off, middle and end. The quality of instruments used. The production of everchanging audio, the creates and crescendos. The post production conquering and edits so as to a 3 minute piece may be condensed into a short 30 second edit without losing any of the magic of the music track.

The difference you get when somebody films a corporate video on their iPhone compared to somebody filming the same video with an expert camera, lighting and staging is painfully evident. It is no different when we talk about music or photography. There is the technology, the know-how the aptitude and ability to mix them to acomplish the highest quality result.

What Can I do with Certified Music?

Whatever you need. Music may be licensed for limited use or global distribution, mass production and broadcast. You can license music for a singular purpose and tailor it to accommodate any extra requirements at any time.

Licensing royalty free music is intended to be the most cost-effective and efficient solution for using music in your professional projects. common online distribution is usually a one-time license charge per track for lifetime utilization.

Music licensing
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