Posted On 07 Mar 2018
On the Snapchat home screen, tap the ghost icon and then tap add friends. Snapchat will crawl through your address book to see if your contacts8217; phone numbers are associated with a Snapchat account. If they are, you can add them as a friend, and when you do, they8217;ll get a prompt to add you back.
And you can also import the phone numbers of Facebook friends to your Android or iPhone address book to see which ones are on Snapchat. Just tap Settings, then tap Facebook, then tap Update all Contacts.
Send out an email to your list asking them to add you to Snapchat. Yes, it almost seems too easy, doesn8217;t it? While you8217;re at it, drop your snapcode in your email newsletters. You8217;ll pick up new followers each time you send out an email.
You probably already have a 8220;Like us on Facebook8221; and 8220;Follow us on Twitter8221; on your website. So add your snapcode into the same area, linking the logo to your personalized URL which should look like this: snapchat.com/add/yourusername.
Put your snapcode on the door, using a tool such as Sticker Mule to print the decal of your snapcode. This will let local customers know you8217;re on Snapchat, which should get you more local followers.
You can really make your snapcode visible by going dark on all of your other social media channels for one day each week. Simply send out calls to action on those other channels, letting people know you8217;re putting on quite a show on Snapchat today and they should join you over there.
The trick here is to find influencers who have audiences that match up with yours. If your audience is 100 people and theirs is 100,000, it8217;s probably not something that8217;s going to interest them.
Well that sounds scary, doesn8217;t it? But it works really well and is done right, there is little to no risk. Use social listening tools to find your superfans. These folks are also what you might call micro-influencers because they do influence their following. They8217;re already tweeting about your brand, posting relevant content in your niche, and so forth.
Deep ad-targeting is easy on Facebook, so try using Facebook ads to get your snapcode in front of fellow Snapchat users. Optimize your ad for engagement so that Facebook serves the ad to as many people as possible, driving as many clicks, likes, and comments as you can.
One $50 ad spend test resulted in over a thousand new Snapchat followers, so this can be a cost-effective method of reaching new audiences. Remember to target the exact people you would most like to follow on Snapchat.
Snapchat added a feature that allows you to ask your followers to suggest your account to others, much like you might ask for a like, retweet, or subscription. You ask your users to suggest your account. Your users then tap on your name and tap on the arrow icon. Then they select who they would like to share your account with.
Keep your followers engaged with relevant content and you8217;ll be well on your way to Snapchat marketing success.