With boosted posts, you can only boost published posts. This means that you need to write a post first, publish it, and only then can you boost it. With Facebook ads, you have so many options to choose from – you can even create dark posts which are posts that are created specifically for ads.
Custom audiences are basically composed of people who’ve interacted with your business either online or offline. You can upload a customer list, a mailing list of people who’ve subscribed to your email newsletter, you can target people who’ve visited your website or used your app
Dynamic ads are used by businesses with a large inventory of products – whether it’s a few hundred, thousands or millions of products – businesses of this size will benefit from dynamic ads. While the initial setup of dynamic ads will take a considerable amount of time, the result is worth it
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